“It’s the possibility of having a dream come true that makes life interesting”

The Alchemist is one of my favourite books.

I read it every couple of years and it gives me perspective on what's important and reminds me what to focus on - "my personal legend." What Paulo Coelho means by this is the unique and fulfilling path or destiny that each of us is meant to pursue - a journey of self-discovery and the realisation of our true purpose.

I was fortunate to discover my personal legend early on - helping others achieve their full potential.

This was the core reason behind my first startup, The Market Mogul - giving people diverse perspectives on what's happening in finance, politics, and global affairs so they could understand all sides of the story and make more informed decisions.

When at Meta, I read The Alchemist, and it helped me realise I was drifting away from my personal legend. I had helped my team grow, evolve and make a real impact, something was missing. That deeper sense of purpose. So I left to join EF and build another startup.

Fast forward a few years…

I read it again a couple weeks ago - and this time it hit differently. I realised that, for the first time in a while, I am firmly pursuing my personal legend -and something feels truly right. It comes through working on Catapult.

Our mission is to help you do your life's best work every day.

We’re doing this by building an intelligent assistant that truly understands you, your work, and all its context - so you can know everything and, one day, do anything.